March 2012, Monthly Review

Hi all,

Finally, I get to write my monthly review report for March. Since it was raining cats and dogs at Easter, I had the chance to work on my websites. I worked very hard to set up this website and I am very happy to have finished it. I am running two sites now, this one and my German website,

Share Sale Achievement

In my first month in March, I have sold 39 shares of my company. This is an inflow of a total of CHF 3’900 of capital, equal to $ 4’290 / € 3’250 / £ 2’690. Not bad at all.

Website (

I have now integrated a CAPTCHA Service in my online forms, in order to prevent spamming. I decided to use a free service called “reCAPTCHA” from Google.

The term CAPTCHA is defined in Wikipedia as an acronym based on the word “capture” and stands for “Completely Automated Public Turing test to tell Computers and Humans Apart”.

In other words, it provides an additional security level for preventing spam by making sure, the person filling out my form is actually a human and not a machine (computer programme). And CAPTCHAs do even more! While solving CAPTCHAs you are actually helping to digitalize books. I found this fascinating and you can read all about it on the reCAPTCHA Homepage.


I have just finished my bachelor thesis (business plan for my company PET TRACER) together with my friend from university. It is currently being proofread and we intend to hand it in on 26.04.2012.


My targets for this month are:

  1. Designing and printing of business cards
  2. Raising capital by selling 50 shares
  3. Contacting 10 different cat / animal institutions
  4. Setting up a new newsletter software
  5. Translation of my story from the German website into English
  6. Setting up a Facebook group for cat lovers

Cat’s Joke

A woman is walking in the park when she sees a man playing chess with his cat. She says to the man: “I can’t believe what I’m seeing, a cat that playing chess, what a clever animal!!” The man replied “Nah lady, this cat’s not clever at all. I’ve beaten it 6 games to 1”. Found on:

I wish you all a nice and productive month.

Kind regards,

My First Share Sale!

On the 16th of March I have sold my first 20 shares to swiss immo point gmbh. This is equal to a space of 2000 pixel on my pixelwall.

I will publish the article about swiss immo point gmbh as soon as their website is finished.

In addition, I managed to get a supporter who bought one share off me, even though he is not a cat owner. He knows me personally and likes the idea of my pixelwall very much. He made me aware that people will support me but do not necessary have a desire to expose themselves on the internet. They also do not wish to post a picture or link to their Facebook account.

Fair enough! I therefore decided that for every share purchased by someone who does not wish to upload a picture himself, I will create a smiley or an image for him. In my supporter list, I will refer to them as private investors and mention the number of shares they purchased.

I am looking forward to selling more shares.

Kind regards,

GPScatCollar versus One Million Dollar Page

Will my idea of an alternative method of raising capital really work?

I can clearly answer this question with “yes”. In the year 2005, an English teenager decided to finance his studies at university by raising money by means of selling pixels. As many know, going to university in England costs a lot of money. All in all costs can easily add up to £40’000 – £100’000, depending on what subject one is studying and at what university.

He did want to go and study but certainly did not want to end up with a horrendous student loan at the end. This is how he came up with the idea of selling pixels and earning his money needed to go to university. And he succeeded! Within approximately one year he received 1 million dollar from about 3’000 supporters.

So do I copy him? In a way, yes. But instead of just asking people for money, I actually sell my company shares and therefore I give people something back for their investment. I intend to use the money received to develop a gps collar for cats in order to reduce the number of cats gone missing every year.

People who invest in my company, can also directly benefit from the success of my company, since there is a high potential of the shares rising in value. It can even mean that a multiple of what was initially invested will be received back. And investors will know that they have helped from the beginning to develop a gps cat collar which is suitable for any cat owner.

I am therefore not putting my own personal and financial interests first but instead I am focusing on solving the problem of missing cats.

Kind regards,