Project Update July 2018

We are back with an update¬†about¬†the¬†petTracer¬†GPS Cat Collar. Since our last newsletter intense and exciting months have passed. We were amazed at the¬†number of¬†enquiries¬†regarding¬†the whereabouts of our newsletter. We were aware¬†of having¬†many readers on our list¬†but we did not realize it was so popular. That’s a very nice¬†acknowledgement.

Delivery of Indiegogo clients and pre-sales 2017

At the end of May, the final delivery of the petTracer SET took place, which we had sold through Indiegogo and our pre-sale. In the meantime we have already sold and delivered countless more and still continue to do so.
The plentiful positive feedback shows us that we were able to successfully implement our concept of the¬†petTracer¬†GPS Cat Collar. We’ve definitely come up with a solution that will give cat lovers the best possible support to find their¬†cats again¬†or simply know where they love to go and roam about.

Continuous updates and improvements to the petTracer web portal

With a lot of feedback from our¬†registered customers¬†we were able to continuously¬†improve¬†the web portal to the¬†specific¬†needs of¬†our users. With our IT experts¬†we were able to develop a stable solution and can proudly look¬†upon¬†a¬†high system availability. So far¬†there has been no “server downtime” and attempts of¬†hackers have successfully been¬†prevented.

Website РRedesign

Over the past few weeks we have redesigned our corporate website and updated it with the latest information about the petTracer GPS Cat Collar. We have also linked the new website: to our web shop. With the integration of a payment service provider we can now also accept credit card payments.


Due to the ongoing implementation¬†and migration¬†of our¬†new¬†company¬†website and newsletter software¬†we were not able to tell everyone¬†we¬†know about yet another newspaper article appearing¬†in the¬†“Handelszeitung”.¬†This is a Swiss national commercial newspaper targeting readers interested in economics, trading and commerce. Even though the article is only available in German you can still have a look if you want. The article was written by Sira Huwiler. The photo was¬†taken¬†by¬†Herbert Zimmermann.¬†We think both did a great job. Especially taking pictures of cats together with people¬†can be¬†very difficult. Thank¬†you¬†very¬†much!

Big Thank you!

We would like to thank our customers, some of whom have been with us for many years, and wish them all much joy and safety with the petTracer GPS Cat Collar. Of course, we look forward to every referral and to even more petTracer customers.

Kind regards,
Claudio & Alan

Project Update February 2018


Nearly done! We have already delivered several hundred petTracer GPS Cat Collars. Since there are so many of them, delivery will take place throughout the whole of this and probably part of the next week.

For sets that are shipped abroad, a little more time is needed. This is due to customs clearing and the extra paper work needed. But we are confident that this will not take much longer.

We are looking forward to many happy cats and cat owners.

Kind regards,
Alan & Claudio

Project Update January 2018

Impressions of Manufacturing

We got together with our manufacturer last week and are there again this week. We have now received all the necessary materials from our sub contractors. There was also a delay with the programming and test unit. Not everything worked according to plan from the beginning. This is an apparatus with about 10 devices and its own customized software. Pretty complicated but necessary. The issues have now been solved and it is fully working. The first 50 units (HomeStation & GPS cat collars) where programmed while we were there. Here are some impressions:

petTracer – GPS Cat Collar and HomeStation prints and cases

petTracer – GPS Cat Collar prints in test unit

petTracer – HomeStation prints in test unit

The assembly of the HomeStations was completed this week. We had no issues and everything went according to plan. So this is very good news and we can cross 50% off from our final production list!

An unexpected problem arose whilst programming and testing the collar prints in mass production. We did a lot of testing beforehand to prevent something like this from happening in the big production series but it seems there can never be enough testing! Our technical engineer has analyzed the problem and has now come up with a solution which will be implemented this week. In the end it wasn’t too bad. However, whenever something like this happens the whole production line has to stop until the problem is resolved.

Delivery Address

We would like to get the shipping documents ready for printing and it is very important to make sure that we have your correct shipping address by Monday 29.01.2018.

For Indiegogo backers please update your address directly in your Indiegogo profile. Here is a short description of how to proceed: Update Indiegogo address

For all pre sale customers please let us know via contact form if your shipping address has changed in the meantime. Please mention your transaction ID in the subject / message section: contact form

If your address hasn’t changed you DO NOT have to do anything.

Power Adapter

We have good news for all non Swiss & EU customers. We have managed to purchase power adapters suitable for your country (CH/EU/USA/ASIA). So you will be able to use your sets straight away without having to go and buy a plug adapter.

Kind regards,
Alan & Claudio

Project Update December 2017

Christmas is just round the corner! Although there were some delivery delays from our subcontractors, we have now received all the material. All in all this amounts to more than 500 kg including packaging! Luckily our manufacturer has enough storage space.

The final steps are to solder the rechargeable batteries to the collar, programming and testing the electronics and gluing together the cases. The HomeStation must be programmed, tested and put into the case as well. Once the production lineup is done, we will only need a few minutes per petTracer SET to complete these steps.

We are now getting everything ready and immediately after the new year we will start with the final work. Delivery will definitely take place in January.

We wish you all a Merry Christmas and a happy New Year.Thank you very much for the incredible support and trust we have received this year!

Kind regards,
Alan & Claudio

Project Update November 2017

Newspaper Article

Santa Claus has¬†unexpectedly featured us in a newspaper article in the “Zofinger Tagblatt”.¬†Thank you for the tangerine and your kind words. That was a¬†very¬†nice surprise.

The article is also available online (only available in German): Zofinger Tagblatt


The production is going full blast. The electronics of the HomeStation have already been produced and are currently being built into the cases. The production of the collar electronics will be completed in the next few days. Unfortunately, not all suppliers have been able to keep their delivery promise resulting in small delays. We are doing everything possible so that the shipping can take place in December.

Here are some pictures of the different parts that have already arrived:

We have been actively involved ourselves in the production. Among other things, we have assembled the radio antennas by hand. On the first day we were able to produce around 450 pieces after several hours of work. After three more evenings we were happy to have finished ;).

Next week we will be¬†visiting¬†our¬†manufacturer¬†again and¬†help him in order to complete the production, do the¬†packing¬†and¬†finally send the petTracer Set’s to you.

Wishing you all a good week.

Kind regards,
Alan & Claudio

Kassensturz – petTracer on Swiss National Television

Dear all!

Yesterday we were on the Swiss national television in a programme called “Kassensturz”. Unfortunately it is only available in German but maybe you still like to watch. Basically it was a TV broadcast about testing cat food. Our petTracer GPS Cat collar innovation was featured in the supporting programme. We hope you enjoy it. You can watch it directly on the website or click on the image below:

Furthermore, a small online story was published. This can also be viewed by clicking on the image below or directly on the website.

We would like to thank Peter Basler and his team for their great effort and perseverance of creating this fantastic TV broadcast and to give us the opportunity to be part of it. Thank you very much!

Marketing Survey

In our previous update, we asked for participation in our market survey. We already have several 100 people who have filled in our short survey. That is fantastic! Since the survey is anonymous, we do not know who participated. Therefore, we would simply like to express a general huge thank you to all participants. And those who have not yet participated can still do so.

We wish everyone a nice day.

Kind regards,
Alan & Claudio

Project Update October 2017

It is already late October and time for another update. We’ll keep it short:

The production is coming along nicely. There are still many little things which need to be done and we are working very hard every day to complete them. We would like to thank everyone who contacted us and offered their help. We currently need help in two areas:

  1. recommendations for the petTracer to your friends and relatives
  2. marketing

For marketing purposes we would be very grateful if you could take the time to complete our short survey.

Marketing Survey
  •   Yes
  •   Female

  •   the safety of my cat is important to me
      curious about my cats whereabouts
      I want to support start-up entrepreneurs
      additional / other reasons

Many thanks! Filling in the survey is of great help to us.

Kind regards,
Alan & Claudio

Interim Update Oktober 2017

Tools Manufacturing

It is done! We have received the sample parts and have already processed them into collars. We are really happy! They look beautiful and the material itself feels very pleasant. At this point we would like to give a big thank you to our tools manufacturer. The tools for the collar are very complex and only minor corrections need to be done. Very well done! This, of course, means we should be able to stick to our schedule.

We will also increase the colour intensity in the soft component of the collar as it is slightly too transparent. One of our test cats is already wearing our new collar and is testing it extensively.

The¬†HomeStation¬†(receiver and charger)¬†is also very nice. Now we can¬†soon¬†start¬†with the big production. An absolutely exciting phase! ūüôā

Cornfield- Test

We were asked by several cat holders whether our collar also works well in cornfields. Especially in hot weather, many cats go into cornfields searching for the pleasant shadow and hunting for mice. We have taken this question seriously and fortunately found a corn field nearby (not many are left). The test was very positive. Cornfields do not pose a challenge for our collar. The corn grows very straight into the sky and the farmer leaves about 40-50cm distance in between. This allows for very good visibility to the satellites and the location of the cat or collar itself is very accurate. Here are the pictures of the tests.

It has to be noted that the farmers will usually not be happy for cat owners to wander about in their cornfields.


If someone wants to have further scenarios tested or wants to find out if the collar works in a certain place or environment then please contact us. Maybe we have already tested this or would then carry out the appropriate tests.

We hope everyone a good week.

Kind regards,
Alan & Claudio

Project Update September 2017

We’ll keep this update short as another one is on its way. We have some very good news!

Tools Manufacturing

The tools for mass production have now been created and we have already received the first pictures of the samples. The samples themselves are now on their way to us to Switzerland and upon receipt we will check them carefully to make sure that everything is perfect. We are back on schedule and there is nothing else foreseen that could lead to more delays.

Web portal

We have also completed our new web portal in the meantime and have tested it internally. From this week on our testers will switch to our new web portal one by one and start to test it. At the same time we will be working on improving and optimizing it even further.


We have now created a factsheet which explains the product itself, its functionality and its most important features. It can also be downloaded from our online shop and forwarded to potential buyers: petTracer Factsheet.

In less than 3 months we will be delivering the first collars and we are really looking forward to it. We will be even more pleased when cat owners won’t have to be afraid anymore of losing their cats thanks to our collar.

We wish everyone a nice week.

Kind regards,
Alan & Claudio

Interim Update September 2017

On 25.08.2017 the newspaper “Wohler Anzeiger” published an article about us. If you have not read it yet (available only in German) you can do so here: Project Update 2017.

Last Thursday (07.09.2017) we had a visit from Mr. Zumb√ľhl, a journalist from “ZT Medien”. I was asked to give a newspaper interview which was published on Saturday. Exposure like this is very valuable for us as a startup company and I would like to thank Mr. Zumb√ľhl. The interview and the subsequent photo session with Topolino and Wulfi were a lot of fun. Please click on the picture if you want to read the article (available only in German at the moment).


We are happy to answer some of the questions we have received over the past few weeks.

Is the petTracer set from the pilot series a fully functional product?Yes. The pilot series production is equivalent to the market product. The pilot series is used by the manufacturer to review the production steps and to optimize them as necessary. The pilot series is also used to set up and program the machinery.

How long does the battery last?
This is a very good question and a difficult one to answer. The operating time of one battery charge depends on many factors. For example, whether the cat is very active and how many satellites are nearby. We have carried out measurements resulting in 300 – 500 GPS positions. This is a multiple (about 10 times more) of what other types of similar GPS trackers on the market can do. And all this with a total weight of only 30g! Thus the petTracer GPS cat collar strap is also the lightest GPS cat collar ever made.

Is the GPS cat collar also available in other colors?
No. For the time being the collar is only available in anthracite. The adjustable straps will be available in approx. 7 different colors. They also serve the purpose of making the collars distinguishable.

If you have not ordered a GPS cat collar yet you still have the possibility to do so in our online shop: Online Shop.


Please spread the word. Every little helps and all kinds of recommendations are very valuable to us. Thank you very much.

Best wishes and we hope you all had a good start into the week.
Alan & Claudio