Kassensturz – petTracer on Swiss National Television

Dear all!

Yesterday we were on the Swiss national television in a programme called “Kassensturz”. Unfortunately it is only available in German but maybe you still like to watch. Basically it was a TV broadcast about testing cat food. Our petTracer GPS Cat collar innovation was featured in the supporting programme. We hope you enjoy it. You can watch it directly on the srf.ch website or click on the image below:

Furthermore, a small online story was published. This can also be viewed by clicking on the image below or directly on the srf.ch website.

We would like to thank Peter Basler and his team for their great effort and perseverance of creating this fantastic TV broadcast and to give us the opportunity to be part of it. Thank you very much!

Marketing Survey

In our previous update, we asked for participation in our market survey. We already have several 100 people who have filled in our short survey. That is fantastic! Since the survey is anonymous, we do not know who participated. Therefore, we would simply like to express a general huge thank you to all participants. And those who have not yet participated can still do so.

We wish everyone a nice day.

Kind regards,
Alan & Claudio

Interim Update September 2017

On 25.08.2017 the newspaper “Wohler Anzeiger” published an article about us. If you have not read it yet (available only in German) you can do so here: Project Update 2017.

Last Thursday (07.09.2017) we had a visit from Mr. Zumbühl, a journalist from “ZT Medien”. I was asked to give a newspaper interview which was published on Saturday. Exposure like this is very valuable for us as a startup company and I would like to thank Mr. Zumbühl. The interview and the subsequent photo session with Topolino and Wulfi were a lot of fun. Please click on the picture if you want to read the article (available only in German at the moment).


We are happy to answer some of the questions we have received over the past few weeks.

Is the petTracer set from the pilot series a fully functional product?Yes. The pilot series production is equivalent to the market product. The pilot series is used by the manufacturer to review the production steps and to optimize them as necessary. The pilot series is also used to set up and program the machinery.

How long does the battery last?
This is a very good question and a difficult one to answer. The operating time of one battery charge depends on many factors. For example, whether the cat is very active and how many satellites are nearby. We have carried out measurements resulting in 300 – 500 GPS positions. This is a multiple (about 10 times more) of what other types of similar GPS trackers on the market can do. And all this with a total weight of only 30g! Thus the petTracer GPS cat collar strap is also the lightest GPS cat collar ever made.

Is the GPS cat collar also available in other colors?
No. For the time being the collar is only available in anthracite. The adjustable straps will be available in approx. 7 different colors. They also serve the purpose of making the collars distinguishable.

If you have not ordered a GPS cat collar yet you still have the possibility to do so in our online shop: Online Shop.


Please spread the word. Every little helps and all kinds of recommendations are very valuable to us. Thank you very much.

Best wishes and we hope you all had a good start into the week.
Alan & Claudio